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Your audience probably won’t buy from you if all you do is sell, sell, sell.

Starting a business is a lot like being a first-time parent. When you first get into it, everyone seems to have an opinion on what you should and shouldn’t do. And don’t get me wrong — we’ll take all of the help we can get as small business owners, but sometimes there’s a limit.

Everyone knows that social media is essential in this day and age, but you might not see the value in maintaining a website for your small business, especially if social media has brought in a steady stream of leads and income. Here’s the thing: social media is a strong and powerful tool for your business, but when combined with a website, the results are exponential. Social media is great for connecting with people online, networking, and drawing in your audience to your brand. Where your social media is an entry point or a greeting card to your brand, a website can establish credibility, help with searchability, and really close the deal for customers and clients to want to work with you.

If that’s not convincing enough, here are 3 reasons why a website is essential for every business owner.

1. A Website Establishes Trust

When was the last time you were on the hunt for a tasty dinner, only to find that the mouth-watering restaurant you were interested in didn’t have a website? It’s a big letdown! At first, you’re not sure if they are legit, or if they even have good food in the first place. Odds are, you’ll probably keep searching for a place to eat, and you’ll land on one with good reviews and a clean, professional, and easy-to-navigate website.

The same situation applies to every other industry: beauty, health, and wellness, real estate, marketing, and so on.

2. A Website Helps You Position Yourself as the Top Choice Whether or not you feel like it (Hello, Imposter Syndrome!), you probably want to position yourself as an expert in your industry and the leading choice for on-the-fence leads. A well-designed website helps you do that!