Social Media Marketing – Expand Your Business with a San Antonio Social Media Marketing Agency

Social media is becoming the thing in the digital marketing world. It has penetrated the marketing strategies of almost every business. In fact, it was reported that 91.9% of U.S. marketers in companies larger than 100 employees were expected to use social media for marketing purposes.”

It is not just an entertainment tool. For a business, social media is a powerful marketing tool in connecting with current and potential customers. The usage rate of social media marketing is expected to rise to 92.1% this year, 2022.

So if you are not yet connecting with your target audience through social media platforms, you are definitely missing out on traffic, conversions, and potential revenue because more than 90% of businesses are already using social media marketing. This includes your competitors!

What is Social Media Marketing?

Social media marketing is another form of internet marketing that uses created content to market a product or service on a social media platform.

It involves activities like posting content in text, image, or video form, to achieve marketing and business goals. Its main goal is to reach new customers, connect with potential customers and engage with existing ones.

What is Social Media Marketing?

Unlike social media marketing where the main goal is to market a product or service, social media management is more in-depth.

It focuses on different strategies like creating, publishing, promoting, analyzing, scheduling and managing content to maximize online presence across multiple social media platforms.

Why Is Social Media Important for Your Business?

Digital marketing is the trend for a business to thrive in a very competitive world. Social media platforms like Facebook, Instagram, Twitter, LinkedIn, and many others that are following suit, are becoming massively popular as online advertising tools.

If your business is not on these social media platforms, you are trailing very far behind since a large percentage of customers are being converted to paying customers through these platforms.

Social media is already an essential tool to help businesses promote their products and/or services and to stay in contact with their customers in an instant.

Businesses are creating budgets for advertising in social media because it is where the potential customers are.

Why Go Social?

Consumers and customers alike have adopted social media as a primary means of knowing more about a product and/or service.

More than half of the population of the world uses social media. Take a look at other key takeaways on why your business should go social:

1. 4.55 billion people around the world actively use social media
2. 400 million new users have gone online within the last 12 months
3. 5.29 billion unique mobile users mean more than two-thirds of the world have access to a mobile phone where they can easily access their social media pages
4. Consumers spend an average of 2 hours and 22 minutes per day on social networks and messaging apps.
5. 74% of people use social media when making a purchasing decision (WebFX)

Why do you need social media management and marketing services for your business?

1. Increase brand visibility and trust

   We help you achieve your social media goals and establish a brand voice so that you will know where and how to begin. We can create an editorial workflow that you can access to see how our social media marketing strategies are bringing results like boosting your brand visibility and trust.

2. Connecting with potential customers

   We work on all your social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc. that are available via the web to your target audience and potential customers.

   We make sure that all your posts are current, unique, creative, and fresh so that your potential customers will connect with you.

   We will provide all the needed information on your social media accounts about your business so that your customers will know how and where to contact you.

3. Customized strategy

   Your business will have endless options once we customize your social media platforms. We customize by doing the following:

• • • Create a fan base by inviting people to like your business page
    • Post complete and up-to-date information so that your target audience will see your information or posts via their newsfeed so that they can like and share your information if they want to
    • Boost a specific post out to an audience that we customize to suit the demographics of your business and to target specific people who are interested in your products and/or services
    • Create a campaign by designing a certain type of advert with customized demographics.

Work with a social media management team that offers the best social media services to help you leverage your business and increase ROI.

Our team at Texas Web Design are experts in creating content for each social media platform tailored to your marketing goals and your brand’s voice.

Let us help you reach your full potential as a business through social media. Give us a call at 210-796-6341 to get started!

What Are the Best Social Media Platforms for Business?

Social media is a great platform to leverage your business, accomplish your marketing goals, and reap higher ROI.

It can become one of your business’s most profitable marketing channels to help you boost brand awareness and connect with new and existing potential customers.

But, which social media channels will be the best fit for your business? Let’s see how each platform can help you grow your business:

1. Facebook

   If you want to reach over a billion active users, use Facebook to advertise. This social media platform has earned billions because of Facebook ads.

   You can use Facebook to achieve the following marketing goals for your business:

   • • Find your target audience
     • Build an email list
     • Get new customers
     • Interact with your clients
     • Create a personalized experience for your paying customers
     • Reach a massive number of your target audience
     • Targeted advertising
     • Powerful analytics

   The best help Facebook can give to your business is great customer interaction with great content. You can do this by making sure that you have a current and active account so you can immediately respond to and connect with your users.

2. Instagram

   Similar to Facebook, this social media platform has over 1 billion users every day. You can use Instagram to help you showcase not only high-quality content through images that tell a great story of your brand but videos that feature “stories” to literally show who you are and what you do.

   The “stories” you create on Instagram that showcase your products and/or services can be highly appealing, especially for the younger generation, if that is your target audience.

   So if most of your customers belong to the younger generation who are bred to purchase through their mobile apps, you can take advantage of the “Checkout” feature of this social media platform.

3. Twitter

   Use this social media platform to help you monetize your business through consistently engaging with your audience and creating valuable content with all your Twitter posts.

   The ads on Twitter see 1-3% more success than Facebook. The benefits your business can get from Twitter include increased brand awareness and direct connection with other customers and influencers.

4. LinkedIn

   One of the best professional social media platforms is LinkedIn. Apart from its purpose for professionals to seek, find, and get hired for a job, LinkedIn can be used to connect with business partners and influencers.

   It is a perfect platform for professional networking and for promoting business-related content.

5. YouTube

   If you are into getting the attention of your target audience through high-quality and engaging videos, you should not miss using this social media platform.

   It can become a powerful tool for your business when you use it to connect with your audience, drive more conversions, showcase your brand’s personality, and complement other marketing strategies that you have.

   Create the best video content with YouTube to attract more potential customers.

   

How Can Your Business Benefit from Social Media?

With social media, you can reach a billion users at the click of a mouse. The massive number of users of social media platforms each and every day makes it a great tool in marketing, along with other strategies like search engine optimization.

These are other benefits of using social media platforms for business:

• Increased exposure
• Increased traffic on a website
• Natural communication between and among customers and potential customers
• Increased lead generation
• Grow fan loyalty
• View and study competition
• Getting insights
• Cost-effective
• Can be personalized

How to Market Your Business on Social Media

Managing your social media requires a clear content strategy, effective community management, and monthly reporting.  

All these processes need talent, skill, and creativity. As one of the premier social media management agencies, here’s how we market your business on social media and achieve results for your business:

• We create visual content that is impeccable using a combination of authentic and premium stock photography and custom-made graphics.
• We post high-quality and relevant videos that will boost engagement on your social media platforms.
• We strategically schedule posts in advance, so you can provide feedback and have ultimate control over what gets posted to your social media platforms.

We use expert software to determine the optimal time for your posts to go live to ensure maximum engagement.

Our Full List of San Antonio Social Media Services

Start getting results today with our social media services. Our experts in San Antonio social media management will create a personalized campaign for your business so that you can accomplish your marketing goals.

Here’s what you can expect from the social media services of the best social media marketing agency in San Antonio:

1. Tailored campaign strategy
2. Ad Text
3. Creatives
4. Targeting
5. Auditing
6. Engaging with influencers
7. Social posting
8. Social advertising

Increase your online visibility today and build quality relationships with new and existing customers through social media services in San Antonio.

Share your brand’s voice and reinforce the products and services that answer the needs of your target audience by using social media platforms for your business.

Our San Antonio social media services are geared towards providing your business a more engaging personality through appealing digital touchpoints in social media.

Sign up now to know more about our services!