Your marketing is running. Your Google listing is active. People are finding your San Antonio business online. But the phone stays quiet, the contact forms sit empty, and you’re left wondering where the disconnect is happening.
The truth is, your website might be the problem.
The most common signs your website is costing you leads include slow page load speeds, poor mobile responsiveness, missing or unclear calls-to-action, outdated visual design, weak local SEO, and hard-to-find contact information. At Texas Web Design, we’ve spent years helping San Antonio businesses identify and fix the hidden issues that turn visitors into bounces instead of buyers.
Not sure where to start? Contact us for a free consultation, and we’ll help you pinpoint exactly what’s holding your site back.
Table of Contents
- Key Takeaways
- 1. Is Slow Load Speed Driving Visitors Away?
- 2. Is Your Website Failing Mobile Users?
- 3. Are Weak Calls-to-Action Losing You Leads?
- 4. Does Outdated Design Hurt Your Credibility?
- 5. Are You Invisible in Local Search Results?
- 6. Is Your Contact Information Hard to Find?
- 7. What to Do Next
- 8. Frequently Asked Questions
Key Takeaways
- Slow websites lose customers. If your site takes more than 3 seconds to load, visitors will leave before seeing what you offer.
- Mobile-friendliness is non-negotiable. Over half of your traffic comes from smartphones. A site that doesn’t adapt to smaller screens frustrates users and hurts your search rankings.
- Clear calls-to-action drive conversions. Every page needs an obvious next step. Vague or hidden CTAs let potential leads slip away.
- First impressions are visual. Visitors judge your website in under a second. Outdated design signals an outdated business.
- Local SEO determines visibility. If your site isn’t optimized for San Antonio searches, local customers can’t find you.
- Contact info must be effortless to find. If visitors have to hunt for your phone number or form, they’ll call your competitor instead.
- These problems are fixable. Whether through targeted improvements or a full redesign, a better-performing website is within reach.
Is Slow Load Speed Driving Visitors Away?
When a potential customer clicks on your site and watches a blank screen for three, four, five seconds, they don’t wait. They leave and visit your competitor instead. Even a one-second delay can reduce conversions by seven percent or more.
Slow load times often stem from:
- Oversized images: Photos that haven’t been compressed for web use
- Bloated code: Outdated HTML, CSS, or JavaScript weighing down pages
- Cheap hosting: Overloaded servers that can’t deliver content quickly
Test your site using Google PageSpeed Insights. If your mobile score falls below 50, you have a problem.
Is Your Website Failing Mobile Users?
More than half of all web traffic comes from smartphones. In San Antonio, where people search for local services while commuting or waiting in line, mobile access is the default.
If your website doesn’t adapt to smaller screens, visitors encounter:
- Unreadable text: Font sizes requiring pinching and zooming
- Untappable buttons: Links too small to tap accurately
- Broken layouts: Images that overflow or distort
Google uses mobile-friendliness as a ranking factor. Responsive web design solves this by building your site to adapt to any screen size.
Are Weak Calls-to-Action Losing You Leads?
A visitor lands on your homepage, reads a bit, scrolls down, and then… nothing. No clear next step. No obvious button inviting them to call or schedule. So they leave.
Weak calls-to-action suffer from:
- Vague language: Generic phrases like “Learn More” that don’t communicate value
- Poor placement: Buttons buried where visitors never scroll
- Low visibility: Designs that make CTAs blend into the page
Strong CTAs use direct, benefit-oriented language and appear prominently throughout every page.
Does Outdated Design Hurt Your Credibility?
Visitors form an opinion about your website within 50 milliseconds. That’s not enough time to read a word. It’s a pure visual judgment.
An outdated design signals that your business might be outdated too. If your website looks like it was built in 2012, visitors may question whether you’re still in business. San Antonio businesses need websites that convey credibility from the first glance.
Are You Invisible in Local Search Results?
You serve San Antonio. Your customers are here. But when someone searches “plumber near me” or “San Antonio accounting firm,” your website is nowhere to be found.
Local search engine optimization connects you to people actively looking for your services. It involves:
- Google Business Profile: A complete listing for local map results
- NAP consistency: Name, address, phone matching across directories
- Customer reviews: Testimonials that build trust and improve rankings
If your website treats San Antonio as an afterthought, search engines will too.
Is Your Contact Information Hard to Find?
If visitors can’t immediately find your phone number or contact form, you’ve lost them.
Your contact information should be:
- Always visible: Displayed in the header of every page
- Tap-friendly: Click-to-call links that work on mobile
- Easy to access: A dedicated contact page one click away
Make it effortless for customers to reach you, or they’ll reach someone else.
What to Do Next
If you recognized your website in any of these signs, you’re not alone. Texas Web Design specializes in helping San Antonio businesses turn their websites into lead-generating tools. Reach out to our team and let’s talk about what your website could be doing.
Frequently Asked Questions
How do I know if my website is losing leads?
Check for slow load speeds, poor mobile display, missing calls-to-action, dated design, weak local search visibility, and buried contact information. These are the most common culprits.
Why is local SEO important for San Antonio businesses?
Local SEO helps your website appear when nearby customers search for your services. Without it, you’re invisible to the people most likely to become paying customers.
How long does it take to fix a lead-losing website?
It depends on the issues. Some fixes like improving page speed or adding clear CTAs can happen within days. A full redesign typically takes a few weeks.
What is a good conversion rate for a business website?
Most business websites convert between 2 and 5 percent of visitors into leads. Top-performing sites can reach 10 percent or higher. If your rate falls below 2 percent, your website likely has usability or messaging problems that need attention.
How often should I redesign my business website?
Most businesses should consider a full website redesign every 2 to 3 years. Technology, design trends, and search engine requirements change quickly. Regular content updates should happen more frequently, ideally monthly or quarterly.
Does my website need an SSL certificate?
Yes. An SSL certificate encrypts data and displays the padlock icon in browsers. Websites without SSL show “Not Secure” warnings that drive visitors away. Google also uses HTTPS as a ranking factor, so lacking SSL hurts both trust and search visibility.
What is bounce rate and why does it matter?
Bounce rate measures the percentage of visitors who leave your site after viewing only one page. A high bounce rate (above 70 percent) often signals that visitors aren’t finding what they expected or that your site has usability problems pushing them away.
How can I test if my website is mobile-friendly?
Use Google’s free Mobile-Friendly Test tool at search.google.com/test/mobile-friendly. Enter your URL and Google will analyze your site, flag specific issues, and tell you whether your pages pass mobile usability standards.
Should I fix my current website or build a new one?
It depends on the severity of the problems. If your site has a solid foundation but needs speed improvements, better CTAs, or updated content, repairs may be sufficient. If the code is outdated, the design is fundamentally flawed, or the site wasn’t built for mobile, a rebuild is usually more cost-effective.
