Professional Videography and Photography Marketing Services in San Antonio

Video Marketing and Productions in San Antonio – How Videos and Photos Can Help You Achieve Your Marketing Goals

Video marketing is becoming one of the most popular platforms that customers are using when they look for specific products and services online.

This is reason enough that 500 hours of video content are uploaded every minute and 97% of marketers say that videos are most effective in helping customers understand their products and the voice of their brand.

It is a crucial part of the marketing strategy of any business.

People are Visual

Everyone is on-the-go and internet accessibility is virtually anywhere. The average person only remembers 10% of the information they heard three days prior.

However, if an eye-appealing relevant image (or video) is paired with that same information, most people still remember 65% of the information three days later.

Texas Web Design offers professional, high-quality video, photography, and aerial drone services by our highly trained and experienced audiovisual team- so you can visually share what your business has to offer and easily win over your next client/patient/customer!

What is Video Marketing?

If you are not including video marketing in the digital marketing strategy of your business, you may be lagging far behind your competitors.

It is already a must-have if you want to get better quality leads, experience an increase in your sales, and have more loyal customers.

Video marketing is using videos for promoting and telling people about your product or service. It is another effective medium for educating your customers and providing them information that will answer their needs.

How Video Production is Done for Marketing

The earlier you start video marketing content for your business that you will post on your website and social media platforms, the better your success in digital marketing in the long run and the better you build a great video marketing funnel for your customers. Your business will benefit a lot from video marketing — building customer rapport and promoting your brand through delivering viral and entertaining content.

Here are the steps in the video marketing process that you can follow as part of your marketing strategy:

1. Allocating a budget for video creation equipment, good editing software, and a video marketing agency that has a team of experts who can do video production for you.
2. Brainstorming for interesting stories that you would want to tell about your brand to hook your audience.
3. Find ways to make engaging stories that will engage your audience.
4. Making short videos with ruthless editing and cutting out everything extraneous. Keep the ideal video lengths for platforms’ video marketing as follows:
   1. Instagram: 30 seconds
   2. Twitter: 45 seconds
   3. Facebook: 1 minute
   4. YouTube: 2 minutes
5. Publishing and promoting your videos on your website, on YouTube, and across your social media channels as commercial videos or marketing videos.
6. Analyzing your videos by tracking metrics and stats to determine the videos which are performing best and providing the results you need to achieve your marketing goals. Determine what metrics you are accomplishing with your videos and then adjust.

How Does Video Marketing Work in Social Media Marketing?

The social media platforms attract around 4 billion people presenting a huge opportunity for you to connect to your target audience.

You can optimize the social media marketing goals of your business with a video marketing strategy.

These statistics present facts that support how important it is to use video marketing for social media marketing in San Antonio:

• Online shoppers click on a video at a rate of 10 times more than when compared to a website.
• YouTube is the second most trafficked site, next to Google. More than 400 hours of YouTube videos are shared each minute.
• 93% of marketers report that they’ve gained a new customer because of a video on social media.
• 88% of marketers say they include video marketing on YouTube as part of their social media marketing strategy
• 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media marketing
• YouTube has more than 2 billion users which are almost 1/3 of the internet population. The daily number of active users on YouTube is 30 million who watch 250 million hours daily on the platform.
• Facebook, YouTube, and Instagram are the most popular social media platforms among customers.
• 76% of marketers plan to use Facebook for video marketing
• 66% of marketers plan to use LinkedIn for video marketing because of the high organic reach on the platform compared to other platforms like Instagram.

How We Make Use of Video Marketing

1. Video marketing is used to inform and educate your customers to help them better understand your products and/or services. Videos are the best medium to provide as much information in an engaging way, even in a short 2-minute video.
2. Audience video marketing can enhance your SEO (search engine optimization) efforts. When you include the right keywords, a solid meta description, and a strong title to your video, you will gain more traffic and conversions.
3. Video marketing will let your business stay competitive with a short and unique video that talks about your unique product or service. 81% of businesses are now using video for marketing because it can easily catch the attention of your audience and let them stay.
4. Audience video content can be customized and optimized for many types of compelling social media marketing like Instagram Stories, Facebook Live Videos, and Snapchat.
5. A media marketing video can significantly impact the purchase decision of consumers. It has been reported that consumers will most likely buy a product when they see it in an explainer video.

Why is Video Important For Your Business?

Video marketing is the most popular form of content in this century. It provides a significant opportunity for your business to communicate and connect with your audience.

When they get attached to what you are offering, they can convert into paying customers because they have seen how their needs are met with what you are offering.

Video marketing can help your business accomplish digital marketing goals such as:

• Boosting conversion rates
• Improving search engine optimization
• Building trust and credibility
• Increasing digital reach

Get Video Marketing Services in San Antonio

Bring your next video production to life with professional video marketing services in San Antonio. 

It is the form of content in digital marketing that is here to stay because it is preferred by the majority of the population of users on the internet.

An eye-appealing and relevant video will make your visitors and customers remember 65% of the information even after three days. Win your next client with a visually appealing and engaging San Antonio video marketing creation by Texas Web Design experts.

Fill out the brief form to learn more about our marketing services, and how we can help your business! Call us at 210-796-6341 now!