Essential strategies for mobile website development
Today, the majority of users access the Internet from mobile devices. According to statistics, in 2024, more than 58% of all traffic on the web will be on smartphones and tablets. Therefore, developers create websites that look and work well on screens of different sizes. There are two main approaches: adaptive design and Mobile-first.
Adaptive web design
This is a strategy where the website automatically adjusts to the screen. It uses flexible grids, scalable images, and unique CSS customizations. This approach allows one version of the website to display correctly on both smartphones and computers. With this implementation, one site is suitable for all devices, and there is no need to make multiple versions.
The full potential of adaptive sites has been realized in the iGaming industry. After all, online casinos and bookmakers open their sites using different devices. While it is often computers in the USA, in India, it is smartphones. If you study the data of the Indian1xBet website, you will find that most new 1xBet users are registered on their phones. A user-friendly site that is adaptive for different devices is essential for them.
With an adaptive strategy, updates are easier to handle. Google promotes such sites in search, which increases their traffic. One disadvantage is that you need to test on different screens to make everything look right. Also, complex sites with many elements can take longer to load.
According to Google, adaptive sites load 30-50% faster than those with a separate mobile version. This reduces bounce rates when a user closes a page before it loads.
Mobile-first technology
Here, development starts with a mobile version, then the site is adapted for computers. This is convenient because smartphone users go online more often and spend more time there. This option is convenient for most users because 75% of people go to the Internet from a smartphone. The design is simple and convenient, without unnecessary elements. Google likes such sites and shows them in higher search results.
It can look too simple on computers, so you must add some plugins. The developer needs to understand exactly how mobile users behave.
Studies show that mobile-first websites increase conversions by 15% over traditional websites. People stay on these pages longer and are more likely to make a purchase.
What to choose?
If the site is visited more often by smartphones, it is better to make it in the mobile-first style. If it must work equally well on mobile and computers, it is better to choose adaptive design. It is important to remember that loading speed and convenience are the main factors affecting the traffic and success of the site.