Key trends in web design for 2025

Using outdated websites in business makes no sense, as maintaining them and adapting them to new trends will be expensive. An active digital revolution is taking place even in Zimbabwe. In Western countries, people’s temptation to use the Internet has become very demanding.

Statistics show that if a page does not inspire confidence, a third of visitors immediately leave it. Therefore, the site should be not only functional but also modern. Large companies try to update it every 2-3 years.

Authentic illustrations

With the emergence of effective neural networks, many brands began to use them actively when creating content. This primarily applies to illustrations and images that solve various business problems. A Getty Images study showed that 3 out of 4 people can’t distinguish between real and generated pictures. For 98% of respondents, the authenticity of illustrations is one of the main factors when choosing a brand.

Experts believe that generated images have a terrible effect on the perception of websites. They hurt SEO promotion. Search engine algorithms have long been customized for generated content. When detecting sites with text or pictures created by neural networks, you can get restrictions in the issuance. Therefore, for the site to remain popular in 2025, you must regularly fill it with unique content.

Dark theme

A light-colored background of a website or app is pleasing to the eye, but it can be a problem during dark hours, as the abundance of light negatively affects the eyes. That’s why websites and apps today often have the option to switch to night mode. This is especially true if the application involves long periods of use. Classic examples are messengers, social networks, and video-watching apps.

Also, many applications from well-known online casinos have a dark theme. After all, people usually spend many hours at such entertainment, often during the dark hours of the day.  To check the spread of the dark theme, we studied apps from top brands Parimatch, Mostbet, and 1win. We activated the dark theme from the first time we found the 1win app here. We found the same results in most of the other well-known applications without difficulty. However, there were cases when such a function was unavailable or hidden too much.

Kinetic Typography

Moving text is one of the most effective ways to keep your customer’s attention. Perception of such information is much faster and more effective. If, in the past, kinetic typography was rarely used in website construction because of implementation problems, then modern plugins allow you to achieve the desired effect without any difficulties.

Kinetic typography looks great on lendings. Adding a little animation to the text can significantly improve the perception of the advertising text. Various plugins allow you to add a variety of animation options to websites.

Gamification

Interaction with various elements on the site is of particular interest. Gamification in design has found a special distribution in educational projects. Quests, Challenges, and competition with other users make customers return to the site repeatedly.

Retro

In this case, we are talking about the retro design of sites. You should never use old themes or complex plugins that are not adapted to modern devices. Retro design attracts attention and allows you to stand out against the background of competitors. As an idea, you can use various retro photos, black and white pictures or add sepia to specific pages.

It makes no sense to use all the trends at once when updating the site. Instead, consider what will attract potential customers’ attention.